Join us for The Messaging Mistake That's Costing You Leads: The Difference Between Brand Messaging & Lead Gen Messaging On 11 September 2026 at 12 PM PDT.
Why isn't your marketing generating enough qualified leads?
The big issue: most founders don't realize that there are two different messaging strategies in client acquisition.
Brand Messaging Strategy
Lead Generation Messaging Strategy
Most founders are sending brand messaging to generate leads and wonder why they're failing.
In this interactive workshop, The Scale Summit's Darrin Guttman will walk you through:
The difference between brand messaging and lead generation messaging.
Why you're using brand messaging and how it's costing you leads and sales.
How to build brand messaging on education.
How brand messaging supports your lead generation strategy.
How to build lead generation messaging on engagement.
How to tap into pain points that entice your audience to respond and engage.
Walk out with a clear framework for building both types of messaging the right way, and the ability to finally "crack the ice" and start turning your messaging into real conversations that lead to new sales.